Curtin University

Curtin University

Graduate Certificate in Digital Marketing

The Graduate Certificate in Digital Marketing in Marketing is offered by Curtin University.

Program Length: 1 SEMESTER.

Subjects: 5.

The Graduate Certificate in Digital Marketing is suitable for students seeking to develop the fundamental skills of digital marketing or extend their knowledge in various marketing areas.

In this course you will learn about the fundamental principles of digital marketing, explore the foundations of each digital channel, and study digital tactics, strategies and processes.

From identifying and articulating critical customer groups, to evaluating the fundamentals of effective SEO and SEM strategies and analysing social media marketing campaigns, you will also have the opportunity to plan and implement an online marketing campaign and learn how data analytics can be used to guide marketing decisions.



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