The Future of Marketing: Going Beyond Coronavirus

Thursday, 6 August 2020

The coronavirus has caused enormous changes in different productive areas. Find out how the world of marketing has changed after the arrival of COVID-19.

Among the profound effects caused by the covid-19 pandemic, changes in consumer behaviour play an important role. Consequently, marketing has had to adapt to the new scenario.

The risk of going out on the street has led to a considerable drop in purchases at commercial premises, while online sales have grown considerably. In this sense, businesses have had to adopt new strategies to survive, and marketing is fundamental to this adaptation.

Today, business priorities have changed. To operate online, it is more important than ever to be able to build a brand and communicate fluently with consumers, tasks that are performed by marketing professionals.

In short, digital marketing skills and knowledge will be critical to commerce during and after the pandemic.

For this reason, if you plan to study marketing it is important that you have advanced knowledge of the digital world, so that your professional profile is up to date.

Luckily for you, some of Australia's best universities offer online marketing programs.

Australia's Top Universities to Study Marketing

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